Chris Jasek (Elsevier), Emily Shem-Tov (Adobe)
What does well organized mean?
- Page layout, visual design, perception
- User's mental model, user's tasks, intuition
Well organized from whose perspective?
- Understand user needs and tasks, and base your website around them
- Users want multiple ways to look for information
- They want detail on demand
- Want help recovering from wrong paths and suggestions for correct ones
- Want terminology they understand
- Want Speed!
Follow best practice design:
- Use page real estate wisely - key tasks get the most/prime space, minimize junk
- Minimize the number of clicks
- Use consistent navigation
- Treat links according to conventions
- Use consistent design elements
- Use few colors and minimal graphics
- Provide a help link on every page
- Make your site accessible
Address issues and repeat - identify problems (not solutions) then identify a pool of possible solutions.
Case Study: Goldmine Research
Internal research portal
People wanted a taxonomy they could use for browsing, have a taxonomy that is specific to Adobe's work, it's revised quarterly! We took six months to do a single review of ours, I can't imagine updating it quarterly.
Most of the rest of this case study presentation was just an overview of what the library's doing, nothing at all about how to organize a website or portal.
My thoughts: this session was pretty basic web design and planning, nothing that seemed particularly about organizing a web site or portal. Both presenters come from corporate backgrounds, and I always wonder if that skews perspective.