Organization 2.0 (or Can't Get There from Here)
People complain about Web 2.0 gone awry at their organizations.
- People feel pressure to do what everyone else is even if it's not required or useful.
- They see successful things and what to replicate them without thinking about the local population.
- The 'kid in the candy store' effect without thinking about filling an actual need.
- We go where our users are without actually being useful there.
- They treat the tech as free like beer, when they're really free like kittens.
- The super passionate person who volunteers to do everything, but doesn't really have the time.
- New responsibilities are added without taking away any existing duties.
- People are really excited about new technologies, but it gets less sexy over time and can start to seem like drudge work.
Why does it fail?
- It's not seen as integral to library's mission, not tied to strategic goals
- Treated as pet project
- Not planned for strategically
- People less inclined to contribute when newness wears off
- Staff aren't given official/formal time for the projects
Tips for implementing organization 2.0:
- Know your users, not just generally, but your specific user population (Surveying Students, U. of Rochester)
- Encourage staff to learn and play. Keeping up with trends needs to be part of the profession, part of the job description for all library staff.
- Question everything
- Integrate 2.0 tech and planning into larger planning process
- Treat technologies as tools, apply them only to solve real needs and problems
- Improve communications with users
- Highlight our collections (new books via RSS feed, links in Wikipedia to special collections, photos on Flickr)
- Make our services more visible
- Improve internal knowledge sharing (Baruch college reference desk blog)
- Develop a Risk-Tolerant Culture [I think this one is really key, and a problem for my own organization. -Gretchen]
- Beware the culture of perfect, development should be an iterative process
- Be agile, don't get attached - if we're adding new things, we have to get rid of something else.
- Good ideas can come from anyone and anywhere
- Need to nurture talent at our librarians, so many people get passion stepped on by too many Nos
- Give staff time for creative endeavors
- Encourage network building and create partnerships
- Be transparent with our patrons
- Devote time to all of the above - create new jobs, reshuffle old ones
- Assess! Constantly! We're not doing enough to find out if the initiatives are working to meet people's needs.